Are you implementing video in your business and using your iPhone or iPad? Have you noticed the audio is absolutely terrible those devices? Want an inexpensive fix that won’t be cumbersome to take with you everywhere? The Brando Mini Capsule Mic is your answer!

Our buddy Mark from HDHat gets to play with a ton of video related products and we trust his opinion. Here he is giving us a review of this nifty little tool that you might want to scoop up for the holidays!

Well, they are…. to an extent.

The best way to see why reviews are failing is to simply put yourself in the shoes of your consumer. Follow me and let’s take a walk to clearly understand what they are seeing and how they may be processing the information presented to them.  Maybe we will even find an answer as to what we can do about it at the end of this video journey.

Do you want the inside info to Top Producer’s new mobile application?  Do you want to see if it will easily fit into your lifestyle and daily activities? Want to see what’s missing from the application and learn what’s coming down the pipeline?  I helped in the development of this product when it was just an idea and can give you an insiders view of this cutting edge app that you won’t get anywhere else.

Am I biased, yup. Is it perfect, nope. Do I love it, absolutely. It is a giant step in the right direction in the creation of something special and unique.

This ain’t yo Momma’s Top Producer!

As for the demand in the real estate industry 72% of sellers are saying they would be more likely to list their property with an agent who uses video marketing, yet less than 1% use video to market their property. Pretty strong statistics if you are into the laws of supply and demand.

So why not make videos of your listings, upload them to YouTube, and be done?  One of the problems with YouTube, and many other video based sites, is the listingʼs video will get lost in the crowd. We all know how easy it is to go from watching a video on a specific topic that brought us to YouTube, to videos of cuddly kittens and silly kids biting fingers because of the related videos that are displayed on the same page.

In many cases, videographers will offer the mass distribution of your video to places like YouTube, Vimeo, Viddler, etc… but when the potential buyers are looking at it, all it has is the videographer’s name and maybe the property address. The viewer/buyer is hard pressed to get anymore information on the property other than what is on the video and if itʼs not branded with your information, links back to your site and social media icons it can make it tough to find you.

We are here to introduce you to a great new site to showcase your listingʼs video and  yourself.  A site that has the potential to become the YouTube of Real Estate.  Welcome to Real Estate Live TV.

Real Estate Live TV is a worldwide, video based real estate website for Realtors to showcase their listing, marketing and informational videos. RELTV is a true search engine where a site visitor can input the desired city, price, and even beds and baths to find just what they are looking for. Think of it as a video only IDX portal. The problem it solves is your video being lost in the crowd by providing a platform to feature only real estate videos.  If you are looking for a deer beating up a fat man in the woods don’t worry YouTube is still great for that. I am also not encouraging that you not upload your videos to YouTube, this post is more about helping gain exposure for a portal that I feel could become a huge consumer destination.

On RealEstateLiveTv.com,  each “Property Detail Page” has the agents picture, company logo, and full contact information. Agents can upload several types of listing videos (Residential, Commercial, Apartments, etc.) whether they are For Sale, Rent, Lease or Swap and even upload local area informational video guides. I especially like the use of the Google Maps and Walkaround Jack plug ins used below the video, images and MLS description. In addition, for each listing the agent is able to upload two videos (one for the property and an additional for the agents personal marketing, neighborhood information, different language, etc.). Plus, you can upload up to 50 still photos, full property description and 3 files/disclosures per video for property disclosures, property brochures, plats, you name it. These differentiating factors and real estate specific features are why I feel a portal like this is needed in an industry where video is about to explode.

Videos can be up to 15 minutes in length. The more information you provide, the longer the site visitor will stay. All content will be centralized on their own fully branded home page with their marketing video, similar to the way YouTube allows for channels.

I also love that there will be NO ADS interfering with the content of these pages. So how much does all this cost, YouTube being free and all? For their launch special which runs through Jan 15th, 2011, we are offering all tech savvy agents a FREE account for their first 5 listings!

If you have more listings and like using their service you can upgrade plans which start at $25.00. If you decide to join during the launch special you will keep your original pricing for as long as you maintain your membership.

So get out there and get those videos made of your listings and yourself. Now is the time to separate yourself from your competition and pick up market share, video can be a big help with that.

RELTV is also launching in November a Live Show feature! You will be able to host your own LIVE TV style show to discuss anything and everything real estate!

Sign Up Now to get your first 5 listings added for free.

The days of a mortgage guy just being there to call when you needed to know the rates or get someone approved with stated income are long gone.  Just like internet home buyers can bypass an agent looking for listings, you as a Realtor can bypass your mortgage professional and simply visit Bankrate.com or one of the many alternatives.

Enter Dan Keller.  I had a chance to meet Dan face to face in Seattle for a recent stop on the Inman News Agent Reboot Tour and what he is doing for his Realtor clients is second to none.  As opposed to simply showing up at the old office meeting and talking about the new FHA requirements he is taking a Web 2.0 approach to helping his clients(you guys).  He has really gotten into blogging as has started creating content for his agents that they can use on their blog or website.  Not just a here are the current rates widget, Dan is actually creating original content based on what consumers are searching for and even leveraging video in the process.  If you would like to review a couple of the recent publications Dan has provided they include:

Goodbye Tax Credit, Hello Purchase Power

Strategic Seller Buydown

Rent v. Own

By taking a hands on approach to creating unique and original content for his clients Dan is now seeing success with his own blog and teaches agents how to do the same weekly at a session in Seattle he calls “Coffee with Keller”.  Dan consistently gets 15-20 agents a week to show up for the mastermind which is more than most Brokers can get to an office meeting right now!

If your lender is not doing what Dan Keller is doing then find another lender.  I know that sounds harsh, but the reality is that YOUR vendors can and should be held to a higher standard, just the way buyers and sellers are demanding it of YOU.

If you are in Washington or California and want to work with a lender who gets how the web is changing the game, uses video regularly, provides unique content for your blog and oh yeah by the way is one of the nicest guys I have ever met, Dan can be reached via any of the tech savvy options below!

Contact Dan via his website

Find him on Twitter

Link up on his Facebook Page