Tech Savvy Agent » Product Reviews

Advanced Video Accessories for Real Estate Agents

Steve Pacinelli — Thu, 05 Jan 2012 14:41:00 +0000

I think most real estate agents have come to the conclusion that video has to be a part of their marketing arsenal and how important it is to their business, so I wanted to take video production to the next level with this post and preview some advanced gadgetry to separate yourself from the masses.

These days consumers are hyper sensitive to your marketing style since everything your offer your clients SHOULD be online and available for them to window shop. Video usually has a prominent spot on agent’s websites and can shape their opinion of you. Everything from your home tours, to your video blogs, all the way up to your client testimonials will affect a consumers perception. So let’s have some fun and check out these tools and how they can improve our production!

This post is not for beginners. Video doesn’t have to be tough. It is so easy and inexpensive these days that we recommend just going out and creating some content. However, after getting comfortable using video most agents I talk to tend to start looking for more. Well, here is your more!

Watch the video to see how I think these products could be used by a Realtor and to learn about special pricing for some of the products as well as release dates. I also supplied links directly to some of the products featured in the clip underneath the video below.

GorillaMobile – A very handy table top tripod with a twist.

Steadicam Smoothee – Smooth video is a must for home tours.

Swivl – Are you a one man/woman show? This new tool will help with your video productions!

Mobislyder and Camer Table Dolly - For the super advanced video geek in you.

Sony Bluetooth Mic ACM-AW3 – Clear audio is also a must for video! Thanks for the hookup Mark!

Does Video Email Work?

Steve Pacinelli — Thu, 22 Dec 2011 17:55:04 +0000

Video is such an important part of a real estate agent’s business these days. However, I feel like video email has been under utilized due to some of the obstacles that people encountered years ago while trying to implement it. Bomb Bomb has changed my perception of video email and I am now a convert! Check out the video below for more information on the importance of video email and how their system works.

Use Promo Code Tech Savvy Agent to get a free HTML email template while on your trial (total of 3 templates when you sign up) and increase your trial list from 50 contacts to 500!

CLICK HERE TO GO TO BOMBBOMB

12 Ways to Use Video Email in Real Estate

Examples for Team Leaders and Trainers

Inspire and motivate your agents individually or as a team. Video makes it personal and powerful and builds stronger relationships.

Example 1 Leading and Mentoring – Tell stories, share insights and experiences, and point to resources like books, presentations, and events.

Example 2 Motivating and Inspiring – Share ideas and videos, set individual and team goals, congratulate one’s goal achievement one-to-one and to his or her entire peer group.

Example 3 Specific Training – Deliver sales training through video email. Personally introduce new processes, tools, and reports. Track who opens, clicks, and watches.

Examples For Agents

Follow up with people you’ve just met, show and tell about listings, or set up a lead capture form with an auto responder on your website – all great ways to build relationships and sell properties.

Example 4 New Home Listing – Send a video email out of a new listing that just came on the market. Include a video of the house, as well as key property features, and your contact information. Send it to your entire network.

Example 5 Open House invitations – Promote an upcoming open house event. Invite prospects, customers, and your personal network.

Call To Action 6 Schedule a Call or a Meeting with Me – Request an appointment to finish a conversation or to introduce a new opportunity; provide links to additional information; track views and clicks to determine level of interest

Call To Action 7 Monthly Newsletter – Send a monthly video email newsletter to your entire professional network. You can include information on the market, or perhaps mix it up with some fun vacation tips, or a cool new technology your using. You don’t always have to talk business. Sending this message with video will help you stand out, and adding some fun things in with the business talk will help you stay on the “wanted” email list. Think about the impact a personal video message like this could make on your business. See example here

Call To Action 8 Special Occasion Video Email – You could send a happy birthday card. You could, but you could also send an amazing, personalized Happy Birthday video email! Which do you think they will remember more? A card … or your video email? Which do you think they will talk more about or – even better – share? A card … or the video email? The best part is that you will know if they opened it, watched the video, and shared it. Happy anniversary. Congratulations on the purchase/sale of your home. There are many special occasions for video email.

Call To Action 9 Nice to Meet You Video Email – You just left a lunch meeting where you had what felt like a very good conversation about representing a new buyer. Send a video email as a follow up to your conversation. Use the video email to send links to homes that they may like, and thank them for their time. Most importantly, let them know that you’re on top of it – and ready to provide personal service! See example here

Call To Action 10 Why Use a Realtor Email – So we all know that there are some people out there that still think they can do it on their own. So why not create a video email that reinforces the point of using a realtor. The subject line could read “The top 5 reasons you need a realtor”

Call To Action 11 Holiday Greetings – As with the Happy Birthday card example, you could send out some very pretty holiday cards, or you could send out an awesome happy holidays video email! You could be like everyone else, or you could be like no one else. Nothing expresses true heartfelt gratitude like the human face. Text cannot convey tone, empathy, or thankfulness like video can.

Call To Action 12 Lead Capture Form with Auto Responder – Let’s say a person comes to your website, and they like what they see so they want to get some more information, or they want to subscribe to your newsletter. Use an embedded form to capture users’ information and subscribe them to your newsletter. But don’t stop there. After they sign up, send an email to them thanking them for doing so. This can be done automatically using an auto-responder.

Why Online Reviews in Real Estate Don’t Work

Steve Pacinelli — Mon, 07 Nov 2011 19:12:18 +0000

What?!? What are you talking about Steve? I just saw you speak at _______ (fill in the blank with Agent Reboot – Xplode – Real Estate Series) and YOU told me they were crucial for building a well rounded online reputation!! What gives??

Well, they are…. to an extent.

The best way to see why reviews are failing is to simply put yourself in the shoes of your consumer. Follow me and let’s take a walk to clearly understand what they are seeing and how they may be processing the information presented to them. Maybe we will even find an answer as to what we can do about it at the end of this video journey.

The Real Story Behind Top Producer’s New Mobile App

Steve Pacinelli — Fri, 04 Nov 2011 19:01:27 +0000

Do you want the inside info to Top Producer’s new mobile application? Do you want to see if it will easily fit into your lifestyle and daily activities? Want to see what’s missing from the application and learn what’s coming down the pipeline? I helped in the development of this product when it was just an idea and can give you an insiders view of this cutting edge app that you won’t get anywhere else.

Am I biased, yup. Is it perfect, nope. Do I love it, absolutely. It is a giant step in the right direction in the creation of something special and unique.

This ain’t yo Momma’s Top Producer!

What Did I learn on Vacation?

Steve Pacinelli — Fri, 28 Oct 2011 18:43:23 +0000

I spent way more money this month than I made in October! Vacations and doctors bills in the same month will do that to you. Not good.

I have to admit I have never been good at budgeting. I have always had a sales job so whenever I spent more than I should have, I worked harder to sell more. Not a good strategy for a Dad with a family of four, even though it worked ok in my twenties.

Knowing that I am not proficient at tracking my income and spending, I begrudgingly looked for an app to help. Apps get me to do things that I normally wouldn’t do because they usually have a “gameification” aspect to them. The motivation for a higher score, goal, badge, or some type of visual indicator usually keeps me going. Well, I found a amazingly simple app that already has helped me become more organized. You can set up your entire financial world in less than 5 minutes and it works automatically….. right up my alley! Also, stick around for the end for my bonus app that you will love too!