Do you want the inside info to Top Producer’s new mobile application?  Do you want to see if it will easily fit into your lifestyle and daily activities? Want to see what’s missing from the application and learn what’s coming down the pipeline?  I helped in the development of this product when it was just an idea and can give you an insiders view of this cutting edge app that you won’t get anywhere else.

Am I biased, yup. Is it perfect, nope. Do I love it, absolutely. It is a giant step in the right direction in the creation of something special and unique.

This ain’t yo Momma’s Top Producer!

1.  Full MLS Data Integration Into Each Contact Record

Top Producer recently released a new feature in 8i that will actually map out all of the listing and sold data from any clients neighborhood with the click of a button.  The best use of this feature is prospecting your current database.  We know a lot of Realtors who have names, addresses and phone numbers, but are missing an email address.  By calling your clients and offering to simply help them understand their own market you bring the value of being the neighborhood expert.  Then after you have shown the call to be valuable and not just “know anyone looking to buy”, ask for their email and let them know you will be sending out this information monthly in an email that they can check out on their time!  If you have Market Snapshot it makes it even easier because from the same screen you can choose perform action, create Market Snapshot.  Now that client gets their monthly, automated, detailed market analysis and you go back to work!

2.  Facebook and Twitter Integration In Every Contacts Record

While adding your own notes to a clients file will never go out of style, something big is happening right now with social media.  Top Producer has recognized that and by incorporating both Facebook and Twitter into 8i you now have the clients adding notes for you each time they do a status update or a tweet.  Think how critical that information is when contacting a client.  The movie they just saw, the vacation they were just on, the dinner they just ate, etc are all now right there in your database…point is people are sharing freely what matters the most to them and by that information now adding itself dynamically to each client file in Top Producer.  This new feature really defines the concept of Customer Relationship Manager or CRM.  Database management is not just a “system” but an aggregator of relevant data that makes it easier for you to manage 1000′s of online and real life relationships.

3.  Update Your Facebook Page Without Leaving Top Producer 8i

While updating your profile in Facebook was an added feature to Top Producer updating your business page was not.  I figured out a great workaround that actually allows you to choose which Facebook section to update.  With Facebook Pages becoming the main way of gaining new business in Facebook, it is great that you can now update your page without leaving Top Producer 8i.

4.  Create a Stand Out Craigslist Ad in Minutes Using Top Producer Market Snapshot

Let’s face it.  Most Craigslist ads suck.  The monotony of searching through 2bd/2ba cute and cozy can be an awful experience.  Top Producer has a new ad creator for Craigslist that quickly builds a stand out ad and captures leads by offering a Market Snapshot.  By having a relevant deliverable in your ad that doesn’t require anyone actually gets in touch with you works.  Instant, automated and no need to speak with an agent are music to my eyes when browsing the web!

So there are the 4 ways to leverage Top Producer 8i and Market Snapshot in an effort to get the most bang for your buck.  If you have any questions or suggestions for a topic that wasn’t covered feel free to leave those below.  If you would like to receive regular help on Top Producer Suzanne has a Facebook Page called Top Producer Help that you should like where she provides tips and tricks regularly!

As many agents are learning quickly your Facebook profile is not a place to bombard your friends with real estate information.  That’s exactly why Facebook allows you to create a page, for businesses just like yours.  Top Producer 8i just integrated into Facebook and Twitter problem is that the Facebook feature can only update your personal profile.  Thanks to some outside the box thinking, Chris at Tech Savvy Agent has figured out a nice work around to actually update your Facebook business page from within the Top Producer 8i CRM.  It does take a few extra steps, but once it is set up you can choose to update either your profile or your page all without leaving your database!  Enjoy and as always if you have any questions let us know.

As someone who has spent the last 2 years training Realtors on the best ways to leverage Top Producer 8i to help grow their business I can honestly say this is the best set of new features that I have seen.  We are always looking for meaningful conversations with our clients and sphere of influence and what better way to accomplish that than by them updating their contact record with what is going on in their personal life!  In the past we relied on ourselves to add notes but now with the new Facebook integration into 8i your clients that are your friends in Facebook will be adding notes for you.  I hope you enjoy this quick how to video on the new feature and as always be sure to leave a comment or question on our Facebook page.

So if you are a Market Snapshot user, why not leverage Craigslist to generate more leads?

Top Producer’s Market Snapshot program makes it easier for you to design and post fantastic looking ads that I think would work great in the Craigslist world.  Here’s a video showing you how to do this step by step.  If you are not a Market Snapshot user, watch the video anyway to pick up an important tip on using Craigslist.
Enjoy!